blog_14-07-17

With mobile device functionality increasing, screen sizes growing and data bundles getting larger; it’s no surprise the popularity of mobile video is on the rise! Over half of all videos are now watched on mobile devices, with 77% of 18-29 year olds watching video on mobile. When searching for product information, video is one of the most convenient, engaging options. In fact, four times as many consumers would rather watch a video about a product than read about it. It makes sense, why read endless copy when you can get the same information in a more vivid way.

Marketers should take advantage of the growth in popularity of mobile video to increase engagement, conversions and ROI. The demand for this medium is undoubtedly present with 43% of people wanting to see more video content from marketers. So what are you waiting for? Here are some of the key benefits of getting your video marketing in front of consumers on the small screen.

Go Beyond Words Alone

Give customers a better feel for your brand and products than words alone with a much richer experience through mobile video. If a picture speaks a thousand words, just think of the impact your video content will have on customers.

It’s worth investing the time to create captivating content that will keep viewers hooked – the most popular videos (5% of all videos) retain over three-quarters of viewers to the very end!

Video marketing can be used to persuade the customer at multiple points along the product purchase cycle. Our mDoc product delivers vivid image, video and audio content directly into the SMS inbox for a similar cost of a standard SMS message. mDoc is the perfect solution to showcase your brand, acquire new customers and effectively communicate with existing customers. Consumers also use video content when making purchase decisions with 80% of millennials considering video content when researching a product.

Increase Conversion Rates

Implementing video into your mobile marketing strategy not only creates a better experience for your customers, it can also have a huge impact on your ROI. Over 52% of marketing professionals worldwide name video as the type of content that generates the best ROI.

Mobile gaming brands that have included video in their mobile marketing campaigns found that mobile video ads increase retention and conversion rates significantly. Ads that included video had 34% higher retention rates than non-video mobile ads.

Brand Recall

Customers are more inclined to remember video content than text alone, as our brains are far more engaged with storytelling. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Visual information is also easier for people to understand, as we process visuals up to 60,000 times faster than text.

Use video to create a lasting impression on consumers and showcase your brand on mobile. It’s important when creating videos to keep them in line with your current branding, by including consistent colours, fonts and style, in order to increase the chance of brand recall.

The Rise of Video

In general, consumers love watching video on their devices and nearly half (48%) of millennials exclusively watch video on mobile. Not only do consumers enjoy watching films and tv shows on mobile, 60% of video ads are activated by the consumer. This is a win win situation for both brand and consumer. Customers get deeper product information, with 52% of consumers stating videos grow their confidence in the products that they plan to purchase and businesses get higher engagement, conversion rates and brand recall from consumers.

mDoc

Our mDoc technology allows brands to send video, image and audio content directly into the SMS inbox at a similar cost to a standard SMS message. mDoc is the perfect solution to get video content directly into the hands of users and to showcase your brand personality and products.

Marketers continue to acknowledge the power of video in mobile marketing and investment in video mobile marketing is only set to grow rapidly. Mobile video ad spend is predicted to reach $6bn by 2018. If you would like to find out about how you can make the most of video in mobile marketing, get in touch today via hello@digitonic.co.uk