When investing in any marketing activity, it’s crucial to know exactly what you’re getting in return and how to get the best value for money. Do you know how many new customers your recent campaign gained or how much each new customer cost to acquire? These metrics are just a few of the many ways you can measure the success of your marketing activity.
Digital marketing has opened the door to truly measurable campaigns, every link clicked, page viewed or Facebook Like is easily captured and can be analysed. With this wealth of data available, why is it important to measure and track each interaction? Well, here are just some of the reasons why it is critical to implement marketing campaigns that can be easily tracked and the importance of measurable marketing.
Make your Marketing Work Harder
Why continue to spend time and money on the same campaigns over and over again when you don’t know if they are performing well? By using marketing channels that allow you to easily measure and gather data, you can analyse the performance to understand the effectiveness. You can use previous successful campaigns or internal goals as a comparison or benchmark. If it did not perform as efficiently as your benchmark, do something about it. It is important to take learnings from each campaign and make the next one even more engaging and effective. Having data insights can let you easily find out how to make your marketing work even better for you. At Digitonic we capture every step of the user jouney on all mobile marketing campaigns. Post campaign we take time to carry out analysis and discover what worked well and if we could make the campaign even more powerful next time round.
Get More Bang for Your Buck
Mobile marketing makes it simple to track the end-to-end user journey and add a monetary value to each sign-up or conversion. Our mDoc, RMT and Passona products track the full user journey, letting our clients know exactly who converted through their mobile marketing activity and the return on each investment. A recent Digitonic mDoc campaign for an automotive client delivered an impressive ROI of £4.65 per £1 spent. Having the knowledge of exact campaign ROI allows you to understand the marketing activity that delivered the best value for money and decide how to spend future budgets.
Retargeting is a great way to re-engage users who have previously shown an interest in your brand. Why waste time and money continuing to retarget customers who have not engaged with your brand in the first or second instance? Utilise your marketing budget effectively and target users who have shown an initial interest in your business or products, which will in-turn lead to higher engagement and conversion rates. Each of our mobile campaigns can include a retargeting element, reaching out to customers who have engaged leading to higher overall results from our mobile campaigns.
Go Beyond Digital
Our precise on-location analytics tool Entr, goes beyond digital tracking and allows brick and mortar businesses to successfully measure their venues performance and footfall. A challenge many offline businesses face is how to gather the valuable data that is readily available to online businesses. Entr offers a unique solution by letting venue owners and operators discover who their customers are, how often they visit and how long they stay, providing digital tracking for the physical world. Entr lets you encourage repeat visits with its in-built marketing platform, contacting specific groups of contacts with relevant information and offers.
Utilising the Entr platform gives businesses the ability to use data to make more informed business decisions, to understand the return on investment from each and every campaign through the Entr platform and efficiently contact specific users groups, to encourage repeat business.
If you’d like to find out more about the many measurable mobile marketing solutions Digitonic offer, get in touch today via firstname.lastname@example.org.