We’re absolutely delighted to announce we have won Outstanding Marketing Performance by a Tech Company at this year’s ScotlandIS Digital Technology Awards! This win gives recognition to our very successful mDoc campaign for Renault, which generated an amazing ROI and huge customer engagement. We are very proud to be recognised alongside some of Scotland’s leading technology companies, organisations and agencies.
We attended the ScotlandIS award ceremony at The Radisson Blu in Glasgow to celebrate the achievements of some of Scotland’s most successful, forward thinking organisations in the technology and digital sector. The awards evening was a little more relaxed than others, the emoji made a key appearance on the night with emojis on our table, menu and even on top of our desserts! We had a fantastic night, which was made even more special by taking home our first ScotlandIS Award, an achievement that the whole team at Digitonic are very proud of.
Our mDoc campaign for Renault was an integral part of their launch of the All-New Mégane. Renault held a number of Renault Range Roadshows, allowing consumers to test drive the Mégane at some of the UK’s top racetracks. We used the latest in mobile messaging technology, mDoc, to deliver enticing imagery and video content of the Mégane into the SMS inbox of potential customers, to increase attendance and test drives at the events. The campaign was a huge success with 635 test drives booked and our mDoc technology significantly outperforming traditional marketing activity for the events.
If you would like to find out more about our winning campaign, read our Renault case study or get in touch today via firstname.lastname@example.org or give us a call on 0141 530 4080.