Digitonic’s mobile pioneers spent 4 days exploring the Fira Gran Via along with 108,000 attendees from different sectors looking to experience the latest innovations in the mobile industry.
On the surface MWC showcases the hotly anticipated devices by some of the biggest names in the industry, and they did not disappoint. With the Samsung G8 to be announced in late March 2017, this left space for other devices to steal the handset spotlight.
Our favourites of the show were the LG G6 device with its 5.7-inch QHD 18:9 ratio display; the Sony Xperia XZ Premium, mirrored gloss finish, 4K HDR display, 19 mega pixel camera and super slow motion capture in the main camera; and the pre-show hyped Nokia 3310, featuring Snake of course.
Mobile World Congress 2017 was so much more than a launch pad for new smartphone technology. Across 8 jam-packed halls there was technology ranging from tablets, wearables, hearables, VR, AR, drones, connected cars, 5G to graphene.
5G was visible across the show with the hype from 2016 beginning to take shape, however the benefits of 5G are still a while away for consumers. 5G is exciting not only for the impressive speed capabilities on device, but increasing the possibilities in the IoT market, an example from the show were the prototypes of connected cars equipped with 5G network support.
One of our favourite pieces of technology from the event was a wireless ‘hearable’ that could translate in real-time in 37 languages both locally and over long distance.
Samsung drew in the crowds with their new releases, the Galaxy Tab S3 with S Pen stylus and the new version of the Gear VR headset. Samsung successfully kept the crowd entertained with a variety of engaging VR experiences, letting attendees race through space and fight with an opponent in VR.
Similarity to MWC 16, VR was prominent throughout the halls in a gamified context, however there were few examples of Virtual Reality use in a business case. This leaves us wondering what progress will be made with VR in 2017 where it will become commonplace in day-to-day business activity.
We waved goodbye to the Fira once again after another thought provoking MWC trip. Digitonic are excited for what 2017 has in store for the new technology and we look forward to seeing how businesses and consumers will be utilising the innovations in the near future.