We are delighted to welcome Gary Thomson to Team Digitonic as a Software QA Analyst! Gary is a fantastic addition to the team bringing with him a wealth of technical…
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We are delighted to welcome Scott Derrick to Team Digitonic as Partnerships Consultant! As we continue to grow, Scott is a fantastic addition to the team bringing with him a…
January is certainly a unique time of the year. From looking back on the Festive Period and the precious time spent with those who mean the most to us, to…
“Standing still is the fastest way of moving backwards in a rapidly changing world”. – Lauren Bacall Powerful words from legendary Hollywood actress Lauren Bacall, that are equally pertinent…
It is no secret that chatbots are on the rise. In recent years, changes in customer habits have seen AI influenced communication tools grow rapidly. Facebook Messenger alone currently has over…
New Year, new marketing trends. In 2018 we saw the rise of chatbots, video marketing and at Digitonic we declared that CPC now equals ‘Cost Per Conversation’ not ‘Cost Per…
Brand Affinity and its effect on your business Affinity is defined as an “inherent likeness or agreement; close resemblance or connection”. In our day to day lives, this affinity drives…
This year more customers than ever will use their smartphones to find products and research prices before completing a sale. In fact, 42% of shoppers plan to buy gifts for…
Mobile internet usage has worked its way into the daily life of smartphone users, allowing consumers to access information and buy products on the move. However, despite 51.2% of web…